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They have certainly set the industry into a tizz. In a game choked with visionless dolts, the merger of these men suggests a surprising convergence of Hollywood brains. "We want to back our own movies, be the owners of our own dreams," Spielberg says. "Everybody sees the romance in what we're trying to do, not just the business savvy...

Author: /time Magazine | Title: SHOW BUSINESS: A Studio Is Born | 10/24/1994 | See Source »

Geffen and Spielberg are famous and extremely rich, and investors would flock to a company they wanted to start up (this one will require about $2 billion in capital), but Katzenberg was the catalyst. As Spielberg said of his pal's fondness for perilous vacation trips, "Jeffrey wanted to go whitewater rafting and took us with...

Author: /time Magazine | Title: SHOW BUSINESS: A Studio Is Born | 10/24/1994 | See Source »

...legend and a curse, two months of R. and R. would be cruel and unusual punishment -- like having to watch Cabin Boy nonstop for a year. Geffen says Katzenberg called him "the day it hit the fan at Disney," and floated the idea of a partnership with him and Spielberg. "It started with 'Wouldn't it be great?"' says Geffen, "but it became real very quickly...

Author: /time Magazine | Title: SHOW BUSINESS: A Studio Is Born | 10/24/1994 | See Source »

...Monday the trio met with MCA-Universal boss Lew Wasserman, at 81 still the Godfather of Show, and his deputy Sid Sheinberg. Wasserman and Sheinberg were rankling under the ownership of Matsushita, the Japanese conglomerate. MCA was home to both Geffen, whose current music company is housed there, and Spielberg, whose Amblin films are distributed mainly through Universal; the director regards Sheinberg as a mentor of nearly 30 years. "Lew and Sid's intentions were to get back control of their company," says Katzenberg, "and they hoped we'd be an ally to them. We assured them we would...

Author: /time Magazine | Title: SHOW BUSINESS: A Studio Is Born | 10/24/1994 | See Source »

...industry the big question is what role the three amigos will play in the Wasserman rumpus with the Japanese. In 1990 Matsushita spent $6.6 billion on MCA, whose prime asset is Spielberg. Since 1982, five of the six Universal films to gross at least $100 million at the domestic box office (E.T., Back to the Future, Back to the Future Part II, Jurassic Park and The Flintstones) have come from Spielberg's Amblin. Another Spielberg film, Schindler's List, | earned $96 million and a slew of Oscars. Universal Studios Florida, the company's pricey rival to Walt Disney World...

Author: /time Magazine | Title: SHOW BUSINESS: A Studio Is Born | 10/24/1994 | See Source »

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