Word: spielbergisms
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When the Steven Spielberg film E.T. The Extra-Terrestrial opened in June 1982, retailers were caught unprepared for the ravenous public demand for E.T. playthings. This time, though, everything is in place for a merchandising bonanza from the summer Spielberg blockbusters Gremlins and Indiana Jones and the Temple of Doom. More than 80 companies are cranking out millions of souvenirs ranging from sleeping bags to lunch pails emblazoned with characters from the two films. Such tony department stores as Saks Fifth Avenue and Lord & Taylor are touting the official Indiana Jones hat. The popularity of Gremlins is an unexpected windfall...
...summer: that blithe season when the latest Steven Spielberg movies are in full bloom at the nation's theaters. Fantasy, fun and lighthearted adventure for all, right? Well, this year it depends on one's idea of fun. In Indiana Jones and the Temple of Doom, Spielberg's slam-bang sequel to Raiders of the Lost Ark, a man's heart is ripped out of his chest in a ritual sacrifice, and he is lowered alive into a pit of molten lava. In Gremlins, a fantasy co-produced by Spielberg and directed by Joe Dante...
...proposal has been endorsed by a number of studio chiefs and theater owners and by the chairman of the M.P.A.A. rating board. Even Spielberg, confessing in a TV interview that there were parts of Indiana Jones that he would not want a ten-year-old to see, advocated the creation of the new rating. The proposed change, however, has been opposed by M.P.A.A. President Jack Valenti. He argues that the current system is working well enough and that adding more classifications would cause more confusion. "Who is smart enough to say what is permissible for a 13-year...
...Garage and at Superhero Universe (1105 Mass. Ave.), a few minutes' walk up Mass. Ave. towards Control Square, Superhero Universe also includes back issues of magazines like Playboy, National Lampoon, and Starlog, as well as all the special publications that herald new science fiction or the latest Lucas-Spielberg epic...
...number of screens on which it opened. Indiana Jones played in 1,685 theaters, compared with Jedi's initial 1,002. Although it is off to a roaring start, Indiana Jones will need plenty of endurance to earn more than the most successful film of all time, Spielberg's E. T., which has made an extraordinary $621 million...