Word: spieled
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Dates: during 1950-1959
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...afternoon last week Guide John Thompson Reeves went into his usual spiel to 34 Americans about the pair of mounted Life Guards in scarlet tunic, white knee breeches and shining armor: "If a wasp crawled up the nostril of one of the guardsmen he would not permit himself to move his hand." Pointing to Trooper John Tedbury, Guide Reeves said that his ebony boots are patent leather and his breastplate stainless steel and untarnishable, so that the guards never have to do any polishing...
...even if it was lost on Maggie, the standing committee could see the difference between a reporter who plies his trade before a television camera, sponsored or not (e.g., Meet the Press, Reporter's Roundup, Face the Nation), and a reporter who sells her byline over a commercial spiel printed in the guise of news. Last week the committee unanimously accepted Newshen Higgins' "withdrawal." Maggie said she was undisturbed at the loss of her congressional press credentials. Said she: "I depend upon personal contact...
...bruises, Deacon Jack Hurley, the irascible Seattle promoter who perpetrated the farce, sorrowfully counted the house. He had hoped for a $400,000 gate; there was only $243,000 in the till. With the skill of a veteran pitchman preparing to milk the marks once more, Hurley started the spiel for a new fight. "This guy may not have the staying power of a pro yet. But he's as confident as Einstein doing long division. He can draw a crowd better than anybody but the champion...
Birdwhistell finds that a TV performer's body is often more outspoken than the spiel itself. "People, even actors," he says, "can't act well enough not to send some signals of their true feelings about what they're doing. This is what protects us from the Big Brother world. Of the multiple of messages, Madison Avenue has learned to control only a very few. Advertisers are just not that clever. My colleagues and I feel a strong ethical sense that it's our job to make sure the public knows as much about the subject...
...television news beat that won front-page headlines, editorial-page applause, and even that rare tribute among broadcasters, the repeated use of CBS's name on NBC broadcasts. There were a few complaints, too, over giving Communism's high priest an opportunity to spin his spiel at 7,000,000 to 10,000,000 Americans. But only one sour note fretted CBS. It came from the White House...