Word: spieler
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Dates: during 1950-1959
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...sings, she dances, she is an expert ventriloquist and a hypnotic spieler of commercials, she had her first book (The Shari Lewis Puppet Book) published last week; at the age of 24, she makes more than $75,000 a year, and children write her letters: "My mother says I have to cat spinach if I'm going to grow up as big as you. Please stand up so I can see how much I have...
...Shake It, Gal." At the Cobb County Fair in Marietta, Ga., the purple cotton candy and the foot-long hot dogs were going great. Duck-tailed farm boys and their girls rode the Ferris wheel for a high-arcing view of the cornfields of home. The talker (spieler) turned them in for 72-year-old Jim Jagger, fire eater ("I will amaze you by rubbing the burning torch over various parts of my body and anatomy"), a tattoo artist and human pincushion. The sword swallower put away a 10-in. blade ("I'll ram it down my bread basket...
Playing Hooky. Elaine, born in Philadelphia, is the daughter of Yiddish Actor Jack Berlin. She began by playing little boys in Yiddish plays, later quit high school in Los Angeles and studied acting with the late Maria Ouspenskaya. To eat, she picked up such odd jobs as private detective, spieler for a sidewalk photographer. Then she heard "you could go to the University of Chicago without going to high school...
...humps the bluey, and for the next two days, while the whole mob goes mullocking about the outback with gully-rakers, the boy don't seem to have a bolter's. But they find him, and tell him his crimes were a furphy, and that the real spieler, that gazob at the pub, dropped his bundle and smoked for Sydney till the bible-basher got the leg-rope on him. In the end, of course, a pongo cobber shouts Smiley a bike, and everything is bokker. Got the flaming drill...
...bettereducated, better-traveled and better-paid than ever. Says a Cleveland merchandising manager: "There are no more yokels." Instead of bludgeoning the customer with razzle-dazzle headlines and ranting copy, admen are buttonholing him with quiet humor, soft talk and attractive art. On the heels of the hard sell spieler comes the shaggy dog who converses with Friend Joe on the merits of rum, and the shaggy Schweppesman who will drink anything plus tonic. Kangaroos sell airline tickets; giraffes promote Ethyl; Mr. Magoo plugs beer. Banks are using cartoons to encourage thrift. The low-key sell is not in itself...