Word: spieler
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...humps the bluey, and for the next two days, while the whole mob goes mullocking about the outback with gully-rakers, the boy don't seem to have a bolter's. But they find him, and tell him his crimes were a furphy, and that the real spieler, that gazob at the pub, dropped his bundle and smoked for Sydney till the bible-basher got the leg-rope on him. In the end, of course, a pongo cobber shouts Smiley a bike, and everything is bokker. Got the flaming drill...
...bettereducated, better-traveled and better-paid than ever. Says a Cleveland merchandising manager: "There are no more yokels." Instead of bludgeoning the customer with razzle-dazzle headlines and ranting copy, admen are buttonholing him with quiet humor, soft talk and attractive art. On the heels of the hard sell spieler comes the shaggy dog who converses with Friend Joe on the merits of rum, and the shaggy Schweppesman who will drink anything plus tonic. Kangaroos sell airline tickets; giraffes promote Ethyl; Mr. Magoo plugs beer. Banks are using cartoons to encourage thrift. The low-key sell is not in itself...
...Riding Skirt. Mary Costa, another blonde who earns $52,000 a year peddling cars for Chrysler on Climax and Shower of Stars, agrees that a girl spieler should be "good-looking but not too flashy to detract from the product. I try to dress elegantly but simply." Mary's feminine viewers notice her enough to wonder how she can get so gracefully into and out of today's cars. "They write asking why my skirt never rides up. It's a simple matter of placing more weight on the calves than on the thighs, as women usually...
...enterprising admen. Sam Arnold and John McCall, who handle the Colorado Air Guard account. Arnold and McCall were discouraged at the dismal results of the recruiting disks they were getting from the Pentagon, decided they needed a new. pitch. Then they heard a record by Jive Spieler Jazzbo Collins (TIME, Sept. 14). Suddenly they were real gone...
None of this has been as easy as it seems today. Back in the day of the barefoot boy and the pigtailed girl, when children collected bugs and horseshoe nails, licked the eggbeater and looked at stereopticon slides for entertainment, any tailgate medicine spieler ("Get away, boys, you bother me") could hold them spellbound. Even so, only the more daring of the barefoot set got within range of the flares and banjo music; parents felt that the childish brain should be allowed to age at least as long as good whisky before being exposed to such works of the devil...