Word: spieling
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Dates: during 1950-1959
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...Both this year and last, its choreography was handled by Carol (Pajama Game) Haney; this year, as last, its stars are Bill (Me and Juliet) Hayes and Florence (Fanny) Henderson. It races along like a hot rod, but every other line and every song is part of the sales spiel. The title: Got Rhythm. The message: "I got beauty! I got styling! I got sweet lines." "The car," intones D. P. Brother ad agency Vice President Frank Egan, "is, of course, the real star of the show...
...More than 100,000 readers have broken open this fortune cookie, and it is currently being snapped up at the rate of 10,000 copies a week. To back up its brilliant come-on title, the book offers would-be spare-time millionaires a sophisticated circus barker's spiel plus evangelistic free-enterprise fervor, shovelfuls of down-to-earth business details plus the bargaining excitement of a Turkish bazaar, a fictional cast of heroes, villains and gulls-and even a bit of suspense. If a million dollars is not forthcoming in the author's promised 20-year span...
Buying a Hat. Attracted by such fancy pickings, an army of more than 20,000 full-time and part-time mutual fund salesmen, ranging from schoolteachers to bartenders, are selling fund shares. Many of them know no more than their customers about the market, depend on a fast spiel and reams of charts to do their selling. Yet a good part-time salesman can make $10,000 or $15,000 a year in commissions, full-time salesmen up to $25,000. Says Miss Irma Bender, a top fund salesman for Cleveland's Joseph, Mellen & Miller: "I tell prospects that...
...Four Star Films, "involves a lot of personal ingenuity." Adds another commercial producer: "One time Bing will do it for nothing; another time he wouldn't do it for all the dough in the world." One of the lures is simple friendship: John Wayne agreed to the Gillette spiel because his longtime friend Dick Powell, a co-owner of Four Star, had promised Gillette some big names if it gave him the contract to film its commercials...
...Soviets), which was attended by such big opinion makers as New York Times Pundit Arthur Krock, Missouri's Democratic Senator Stu Symington and Texas' Lyndon Johnson. He had former Disarmament Aide Harold Stassen over for a private lunch at the Russian embassy. Mikoyan even ran the spiel again for the benefit of top labor union bosses James Carey and Walter Reuther (absent: A.F.L.-C.I.O.'s hornyhanded President George Meany, who said he would "not meet Mikoyan any time or place...