Word: spieling
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...Western audiences, unlike those in the rest of the country, seemed neither outraged nor converted by Wallace's standard spiel-just bored. Perhaps it is because the racial and ethnic abrasions that Wallace feeds on elsewhere are less important in the more fluid and open society of the West. The people who live there have no difficulty voting for conservatives like Barry Goldwater and Ronald Reagan, or voting against open-housing measures. But many seem to find it difficult to accept Wallace's radicalism, with its unabashed divisions between "them" and "us." At any rate, Wallace, the master...
...Xerox (then Haloid). "It wasn't very impressive," McColough recalls. "I went up to see one of the vice presidents and he had a workman's black lunch pail on his desk and his bookshelf was a painted orange crate." Then he listened to Wilson's spiel about xerography. "It was all promise and no performance," McColough says, "but I was taken with the opportunities...
Last week Cavett interviewed Comic Pat McCormick, who discussed the possible effects of a steel strike on the California Christmas-tree market. Cavett is still too innocent to prevent a veteran pitchman like Art Linkletter from wresting the show away from him and giving a 15-minute spiel for a new game he helped invent. But in defense, Cavett, a former gag writer, can fall back on old material. Once, he said, when he was out of work, he used to write dirty jokes for kids to use on Linkletter's TV House Party...
...serenity. Faces in the front offices change with nervous rapidity. But now not even a white tornado could add much pace to the turnovers within the industry. Eager to cash in on the so-called "new creativity," new agencies have been springing up with all the speed and spiel-and sometimes the life-span-of TV spot commercials. In the wake of the new demand for ever more artful, imaginative copy, "creative" men are climbing into the top salary brackets. "The lunatics have taken over the asylum," says Jack Roberts, 48, co-founder of Los Angeles' Carson-Roberts...
...premiere right here on the Real Don Steele show-boss hit-bound the Lovin' Spoonful's She Is Still a Mystery at 3:43 KHJ, break-the-bank time on the Real Don Steele show pow-pow-pow-pa-dow, umph!" Though incoherent to untutored ears, the spiel mentions all the essentials: name of the show, title of song, performer, time, station identification and promotion-all in ten seconds. Marvels one executive: "He really makes clichés come alive...