Word: spieling
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Birdwhistell finds that a TV performer's body is often more outspoken than the spiel itself. "People, even actors," he says, "can't act well enough not to send some signals of their true feelings about what they're doing. This is what protects us from the Big Brother world. Of the multiple of messages, Madison Avenue has learned to control only a very few. Advertisers are just not that clever. My colleagues and I feel a strong ethical sense that it's our job to make sure the public knows as much about the subject...
...television news beat that won front-page headlines, editorial-page applause, and even that rare tribute among broadcasters, the repeated use of CBS's name on NBC broadcasts. There were a few complaints, too, over giving Communism's high priest an opportunity to spin his spiel at 7,000,000 to 10,000,000 Americans. But only one sour note fretted CBS. It came from the White House...
...Pont (The Spray's the Thing), the New York Stock Exchange (What Makes Us Tick). Sutherland gets his client's point of view across with suave indirection. He has found it no easy job persuading tycoons that moviegoers resent being pounded over the head with a sales spiel. Many sponsoring corporations have so enthusiastically adopted this concept of the non-irritating huckster that their names, as in Richfield Oil's 26-minute The Conservation Story, now playing in dozens of movie houses in Western states, are never mentioned in the body of the film. The corporation merely...
...prospect for 1957: opposition from Texas' Lyndon Johnson, Senate Majority Leader; a long spiel, many leaps and bounds, and more nothing...
Into the Maneuvers. Estes, who had waved his way through many an empty street in Florida, kept on spinning in California. He wound up the primary season with a spiel of half-baked charges against Stevenson's position on the race issue, his record on old-age pension legislation and his activities as a lawyer for Radio Corp. of America. Retorted Stevenson: "He has apparently decided that if he cannot win, he will destroy...