Word: spike
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Dates: during 1990-1999
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...SPIKE'S NEWEST JOINT...
Some people see a job in advertising as a good way to break into film. Then there's SPIKE LEE, whose film career has helped him break into advertising. Lee, who has been making commercials on the side since 1988, now has half his own advertising agency, Spike/DDB, a joint venture with DDB Needham. He's going after the urban market, black and white. "I like to tell stories," says the director. "In commercials I have 30 seconds. In music videos I have four minutes, and in movies like Malcolm X I have three hours and 15 minutes...
...skill. But beneath its muteness a target is supercharged with an imagery of aggression: every target implies a weapon and someone aiming. This had an inescapable point in the mid-'50s, when politicians and all the American media were pounding into the collective imagination, like a 10-in. spike, the message that the whole nation was a target for Russian thermonuclear weapons...
...hard to resist Babyface's melodies. They are gently persuasive, a shoulder massage after a long day at work, a kiss on the cheek after a first date. He has worked with the best in the business, from Michael Jackson (the song On the Line from Spike Lee's new film, Get on the Bus) to Eric Clapton (the single Change the World); all told, he has produced 16 No. 1 hits. On last week's Billboard singles charts, three of the Top 10 songs--the Clapton single, Toni Braxton's Un-Break My Heart and Edmonds' own This...
...what you will about Spike Lee's uneven talents as a film director, there is no gainsaying his entrepreneurial zeal or commitment to enhancing the black presence in Hollywood. Case in point: Get On the Bus, Lee's celebration of the Million Man March, which opens on Oct. 16, the first anniversary of the event. Apart from its subject matter, the movie is nothing special. But in its unprecedented method of financing, Bus represents an important breakthrough for racial equity. Its entire budget came from black male investors inspired by the march's message of self-reliance. Says...