Word: spike
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Dates: during 1990-1999
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...needs free alarm clocks and umbrellas? To spike moribund magazine sales, it seems, nothing works better than hiring a new reporter--particularly one with an international following and a Nobel Prize. That at least has been the experience of Cambio, a Colombian newsweekly whose newsstand sales have doubled since novelist GABRIEL GARCIA MARQUEZ bought the flagging magazine and joined its reporting staff. Undercover assignments are out of the question, but the author, who worked at a newspaper before becoming a novelist, insists on doing his own legwork and recently covered peace talks between the government and rebels. "Journalism...
...CAST OF BAYWATCH OCCUPATION: Titillating 1 billion viewers each week BEST PUNCH: Attempting to spike ratings, the show relocated to Avalon, Australia, where security guards kept locals off the beach during filming and banned skateboarding while the stars napped...
...Apple sure is different. They have rats the size of Volkswagens. Yesterday I choked one who disrespected me, and he choked me back. Playing for the Knicks rocks: as far as thugs go, I'm not even in the starting lineup. Gotta go--I'm meeting Spike for pregame nachos. XOXO, Latrell
Alas, not everyone has ambitions so grandiose. In Silicon Valley, 25% of the area's wealthiest people give away less than $2,000 a year. And the spike in giving among the most affluent Americans is at least a little deceiving. The 8% of after-tax income that the superrich give away is still puny compared with their total wealth...
This morning, Mark's wife Karolyn, who has not missed an opening day in years, was stationed up on the mountain and allowed three spike-horned bucks, each bigger than the one before, to pass unharmed. The fifth or sixth was bound to be a monster, she thought. But the trend ended with Buck 3. The guys got nothing either. No one seemed to mind, and there was much teasing of Karolyn for taking a cell phone up the mountain along with her Winchester...