Word: spikeness
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...buys this Louis Vuitton bag, it's actually hard to remove the guilt factor when she's in the store. She now has to come home and justify to her husband why she bought this during a recession. And when you look at the curve of guilt, the biggest spike is maybe seconds after you bought that bag, because the only thing you are thinking about is how to justify the purchase. So what brands are doing now is basically filling a prepackaged justification argument. With women, brands now are basically saying there's one side which is the emotional...
...spike in Japan's cases shows that swine flu can infiltrate safety nets there and elsewhere, lingering beneath the radar of health monitors. Government officials are still unsure of how the virus reached Osaka and Hyogo, or how long it has been circulating in the region's highly populated urban centers of Osaka and Kobe. In addition to schools, movie theaters in the outbreak-hit prefectures were advised to close today, and Tokyo has blocked its own educational institutions from visiting the areas on field trips. "We must be prepared for a further expansion [of the virus]," says Toru Hashimoto...
Tune in to watch a New York Knicks basketball game and you may see Spike Lee trash-talking opposing stars from his courtside seats. Next to filmmaking, basketball is one of the director's greatest loves, and with his focus increasingly shifting toward nonfiction features (When the Levees Broke, Passing Strange), it was only a matter of time before Lee got around to shooting some hoops. (See pictures of Star Trek's best villains...
...remained in power. The Iranian regime believes it can weather the same degree of losses, especially as it has adequately prepared its populace for "martyrdom." As a result, it believes it is able to withstand much greater human and material losses than the U.S. A $100-per-bbl. spike in the price of oil and a few thousand Americans dead, its thinking goes, will convince the U.S. to seek a truce...
...easy, since his committee reflects the interests most directly affected by the legislation. Members from the Midwest and East where coal is abundant fear that tougher standards would fall disproportionately on coal-fired utilities, forcing a shift to less polluting but more costly natural gas - and a spike in household electric bills. They are asking Waxman to grant free pollution credits to those utilities as well as to raise the cap and stretch out the timeline for reduction of warming gases until technology is developed to capture them. Representatives of energy-intensive industries that have global competition - steel, aluminum, concrete...