Word: spikeradio
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...where an audience can easily communicate in chat rooms, personalities emerge from the clutter. "If someone is truly engaging, word tends to get out," says Chris O'Hanlon, founder of SpikeRadio, a network in L.A. It sure worked for Schulz and Wirkus. "The lesson is, if you work hard and are a total wiseass, you can become a star on the Internet," says Wirkus. A visit from a rich bachelor helps...
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