Word: spikes
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...boat manufacturer (and onetime Disney corporate raider) Irwin Jacobs for its weekly FLW Outdoors Tour sponsored by Wal-Mart. Comcast, the top U.S. cable firm, plays up fishing on its Outdoor Life Network. OLN, which just bought rights to NFL games, might expand to challenge ESPN after its ratings spike from Tour de France finals...
...Pittsburgh to Seoul, to test the feasibility of broadcasting TV programs to mobile phones. Lots of companies would like to see the trials succeed. Handset firms like Nokia stand to sell more - and more expensive - gadgets, after seeing sales of more ordinary phones slow recently; broadcasters could enjoy a spike in viewers and advertising revenue; and mobile operators, at least initially, could boost their turnovers, too. London research firm Informa Telecoms & Media estimates that by 2010 the market for mobile entertainment - which includes TV as well as games and music - will reach $42 billion. Dermot Nolan, an analyst...
...appeal and is heading for mainstream entertainment. In June the big show-biz dealmakers at Creative Artists Agency signed up the Ultimate Fighting Championship (UFC) as a client. A movie project based on the life of a wannabe ultimate-fighting warrior is circulating in Hollywood. On Oct. 3, Spike TV, which is owned by MTV and Viacom and is targeted at men who don't want to grow up, will pit several hours of live ultimate fighting against the choreography of World Wrestling Entertainment (WWE) on the USA Network. This is in addition to Spike's airing a second season...
Although the gambling meccas provide ultimate fighting the glitter of legitimacy, reality TV has given the sport its huge momentum. The first season of The Ultimate Fighter on Spike was a combination of The Real World and Survivor, with two rival teams living under the same roof and vying for contracts with the UFC. So much testosterone proved to be a combustible package, with infighting, drunken frolics, doors bashed in and one competitor urinating on another's bed. The payoff? Most episodes ended with a vicious fight to eliminate a contestant. The ratings spiked for Spike, and the Griffin-Bonnar...
...Ultimate Fighter was our Trojan horse," says White. Like WWE's comic-book rivalries, the reality show created competitors whose aspirations and heartbreaks have hooked fight fans. When the first live fight on Spike this season matched a bunch of contenders from the first series in combat, the show outdrew ESPN's NFL preseason and X Games telecasts in the target demographic of men ages 18 to 49. The premiere of this season's reality show drew more than 2 million late-night viewers. The next three episodes logged increases in the number of men watching. "It's the right...