Word: spin-off
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...online matchmakers seek to set themselves apart from local competitors is science. Match hired Rutgers University anthropologist Helen Fisher to devise a compatibility test for a spin-off called Chemistry.com As Chemistry prepares to launch abroad, Fisher is confident that the test--56 questions that place users in four temperament categories--is applicable to any culture (see box, left). The societal trends that drive online matchmaking in the U.S. apply in much of the world, after all: women going to work, young people migrating far from home and, perhaps most important, a newly pervasive insistence on love as an essential...
...came out less than a month ago. But with the original adventure of Little Foot, Ducky, and the rest of the gang hitting their 20-year anniversary in 2008, it seems almost inevitable that there will be another sequel in the works to celebrate the most unnecessary use of spin-off in the history of animated feature films. 3. Mary-Kate and Ashley Olsen They got their start playing the same person on “Full House” and built a multi-million dollar empire based on the fact that they were twins. But as they entered adulthood...
Creator Shonda Rhimes should have just gone the CSI route and titled this spin-off Grey's Anatomy: Los Angeles. Addison Forbes Montgomery (Kate Walsh) hooks up with a group of doctors whose personal entanglements, snappy dialogue and eccentric medical-ethics dilemmas add up to Grey's in a warmer climate. Fine if that's all you need, but if you're sick of TV clones, Practice is not the cure...
...eager now to take a bite. Fox News and MSNBC didn't even exist circa O.J. 1, while O.J. 3's big scoop, the hotel-room tape, was reported (i.e., purchased) by muckraker website TMZ.com (owned, like TIME, by Time Warner)--which just happens to have launched a TV spin-off show on Sept...
...entertainment property. Other parts of the culture are catching on. Marvel publishes Halo comic books. There are five Halo novels in print. The Halo sound tracks are released as albums. Peter Jackson, who directed the Lord of the Rings movies, is working with Bungie on a hush-hush Halo spin-off project, and he has signed on to produce a Halo movie (though a deal with Fox and Universal fell through last year). "When we were launching Halo 2 , you'd spend half your meetings with brands educating them on the video-game business," says Chris Di Cesare, director...