Word: spinach
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Dates: during 1940-1949
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...jampacked meeting on how "current world conditions" affect U.S. women, Publisher Thomas Beck (Crowell-Collier) cried: "The hell with Johnny and his spinach; there are going to be many substitutes for spinach. . . . Are cooking and sewing going to win the war? No! You are going to have to work like men. Industry will win the war. ... If we had less sex distinction, there would be fewer divorces. . . My current wife was making $12,000 a year before she married me, and this ability of hers to do all the things I can do makes her my past, present and future...
Housewives, if you care about vitamins, handle vegetables with care! So warned the British Lancet last week. For most vitamins are frail: any tampering, let alone improper cooking, ruins them. Vitamin A (carrots, spinach, sweet potatoes) is very stable, stands up under boiling. But vitamins B and C (green vegetables, tomatoes, cabbage) run out with the juice when vegetables are cut, soaked, bruised, or boiled for any length of time. Some Lancet cookery tips...
...there is no acquired aversion." Besides these odd chips of information, Dr. Chandler's book (The Eater's Digest, Farrar & Rinehart; $2.75) is packed with practical discussions on such things as digestion, nutritional diseases, bellyaches, diet during pregnancy, ravenous children, vitamins (if you don't like spinach, don't eat it, but be sure to buy your vitamins in the drugstore...
...would shun it, just as the pleasant fir woods of Germany are known as the Black Forest, the abode of witches and evil spirits. But, being in Texas, it is irrigated, scraped over, dug into with an energetic, hopeful, optimistic curiosity. As a result the land produces oil, grapefruit, spinach, oranges, carrots, cantaloupes, tomatoes, turkeys, cattle, and is proudly called by the natives the garden spot of the universe...
Since then over 600 commercial products have borne his name, including dolls, jewelry, fountain pens, wallpaper, soap, and 90 cinema shorts have featured him. For three years Segar's sailor, who derives his prodigious strength from spinach, advertised Wheatena, then Popsicles, on the air. In 1935 Popeye paid Artist Segar $100,000 a year...