Word: spinach
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Dates: during 1940-1949
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Flash of a Knife. In 1943 when he began designing the first postwar Studebaker, Loewy decided that current cars were too bulky, too laden with chromium "spinach and schmalz," and had too many blind spots for the driver. What he wanted was slimness, grace and better visibility. To his staff he mapped the grand strategy: "Weight is the enemy . . . Whatever saves weight saves cost. The car must look fast, whether in motion or stationary. I want it to look as if it were leaping forward; I want 'built-in' motion ... If it looks 'stopped...
...himself "the life of a vegetable": up at 6, breakfast, drive to the courthouse with one of his bodyguards (he was closely guarded throughout the trial), work over law books until time for court, lunch in his chambers on spinach and one lamb chop (never any variation), nap for half an hour, back to court, back to his chambers for an hour's more work, thence to the Crystal Health Club for a workout, shower and massage, home at 7:15 for two Martinis apiece for wife Ethel and himself, dinner...
...popular, "common sense" notion that well-fed people are most likely to keep healthy is not necessarily true. Recent research shows that the common diseases of childhood are no more prevalent among poorly fed children than among children stuffed with spinach, fruit and fish-oil vitamins. Research also shows that well-fed adults suffer as much as anyone else from the common cold and influenza...
...local landscapists whose work changes not a whit from year to year: Dean Fausett (TIME, Aug. 22) and Luigi Lucioni. Their crisp, slick pictures of red barns, cows, birches and green pastures were echoed with varying success from wall to wall, making an exhibition steeped in milk and spinach, the way the customers liked it. (The exhibiting artists sold $10,000 worth of pictures at last year's show, might do as well this time...
Hardly a day after Abbott's announcements, shortages appeared and prices spurted. Overnight, cars were up as much as $500. In Montreal, spinach jumped from 12? a lb. to 28?, green beans from 30? to 43?, lettuce from 16? to 29?, electric toasters from $12.50 to $15.63, refrigerators from $350 to $437. The spurt brought back price ceilings this week on processed foods...