Word: spinbrush
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Dates: during 2002-2002
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...loses sleep, says A.G. Lafley, is when he thinks a competitor might beat him to a hot new product. And Lafley is sleeping pretty well these days. The soft-spoken, silver-thatched CEO is leading consumer-products giant Procter & Gamble from one hit to another. Crest's battery-powered SpinBrush for dental care and its Whitestrips for tooth brightening have helped Crest global sales grow 50% in the past two years--a surge unheard of for such a big, mature brand. That kind of innovation has sent P&G's profits into double-digit growth and made the company...
...With the SpinBrush, P&G showed that it no longer suffers from the Not-Invented-Here syndrome. Making a bet on a small Cleveland, Ohio, start-up called Dr. John's and its invention of an ingenious battery-powered toothbrush that could be sold at a profit for roughly $6, Crest bought the firm at the beginning of last year and, by applying its marketing and distribution muscle, has turned it into a $200 million category killer. Lafley hopes it can be a model for the future. "I'd love to see a third to half of 'discovery' come from...
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