Word: spinella
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...incentives to their dealers (or directly to their customers) to move the 2002 stock off the lots to make room for the incoming 2003s. So buyers now have some additional bargaining power. "With May and June sales down, the backlog of 2002 models has grown substantially," says Art Spinella of CNW Marketing Research in Bandon, Ore. As a result, "automakers are now dealing more than ever...
These particular autos may not be exactly what you have had in mind, but the trade-off is worth it. "Don't be married to only one model in a market segment," suggests Spinella. "If Corolla is your preferred small car, don't pass up a look at Saturn. The quality is about the same, but manufacturer incentives may easily provide an additional $1,000 or more in savings." Or gas money...
...calculate which to take? "It's really hard" because of the many variables involved, says Art Spinella, vice president of CNW Marketing Research in Bandon, Ore. But you can make a smart choice by getting key information before you head to the dealership...
...three years and log fewer than 15,000 miles annually, leasing is a good option. Residual values aren't so inflated as they were a few years ago, which means monthly payments are higher. But on a regional basis, there are some sporadic good deals. You're getting one, Spinella says, if you can find a monthly payment on a 36-month lease that's one-third lower than the monthly payment on a 60-month purchase...
...American market as a high-end, premium tire brand, and most consumers don't seem to think of it as falling from the same rubber tree. "Probably the best thing Bridgestone can do with the Firestone name is put it under a rock and forget about it," says Art Spinella, who runs automotive-market researcher...