Word: spining
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Stravinsky: Le Sacre du Printemps (The Rite of Spring) (Igor Stravinsky conducting the New York Philharmonic-Symphony; Columbia: 8 sides). The spine-tingling bumps & bleats, grumps & groans of Stravinsky's ballet of pagan Russian rituals caused a near-riot in Paris in 1913. Stravinsky, ordinarily an indifferent conductor of his own works, had an off-night in Manhattan last spring, went to town with the Philharmonic and Le Sacre. Here he repeats the performance, with well-recorded results...
Conductor Stokowski, as mettlesome a showman as he is a musician, gave Manhattan (and, on later nights, Baltimore, Washington, Philadelphia) a spine-tingling program. His white hands and fuzzy platinum hair gleaming like an oriflamme, he led the youths through a spirited charge on Bach. The violins, on their feet and playing as one man, rattled off one piece, a Preludio, so brilliantly that the audience roared bravos. After the Bach came the Fifth Symphony of Dmitri Shostakovich, melodiously and pompously hymning the Bolshevik October Revolution. By strictest Carnegie Hall standards, the cheers showed that the Youth Orchestra had passed...
...soliciting only the nickel-and-dime end of their business: direct-mail advertising. The rest of the account followed. Today, word that Maxon's is doing a direct-mail campaign for another agency's client is enough to send shivers up and down that agency's spine. For Philadelphia's austere, venerable N. W. Ayer & Son, the shivers materialized last week. From Ayer, which handles the rest of Ford Motor Co.'s national advertising, (McCann-Erickson has the branch advertising) Lou Maxon took the $500,000-or-more-a-year Lincoln-Zephyr account...
...stiffen venture capital's spine against this hazard, the White House announced a new policy. Treasury, Defense Advisory Commission and Federal Loan Agency all agreed that capital outlays for Defense may be written off the owner's books, in the tax returns, at 20% a year (far higher than normal depreciation rates in most manufacturing industries). By reducing their taxable profits on war goods, this depreciation rate will keep many manufacturers out of the higher brackets of an excess-profits...
...physiotherapy means anything to the layman, it is apt to mean quackery and cultism-high colonic irrigations, spine juggling, nudist colonies. Actually, physiotherapy is an ancient and honorable art which uses such natural methods as heat, massage and exercise to invigorate the body, relieve pain. Though most of its practitioners are laymen, physiotherapy is a special pet of the American Medical Association. Last week, for the umpteenth time, the Journal of the A. M. A. begged doctors to wrest this lucrative and valuable specialty from the hands of the quacks...