Word: spinnings
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Dates: during 1990-1999
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Start this story where it ends: on a drizzly night in Los Angeles, Neve Campbell's car is running out of gas. You've been at a coffee bar with the rising young actress, and afterward she takes you for a spin in her dark-green Porsche and then offers to drive you to your hotel. The needle on the gas meter is on the running-on-fumes side of EMPTY, and there's even an exclamation mark shining crimson on the dashboard. But Campbell, preternaturally polite, continues blithe small talk. "Is that band the Cult still together?" she asks...
ESPN the Magazine, a biweekly that debuted last week, is so distinct in look and approach that it hardly seems to be playing the same game--which, of course, is the point. In an effort to grab a young male audience, ESPN's book is oversize, a la Spin or Vibe, with a hip tone, stylish graphics and hide-and-seek typefaces. A section up front offers quirky tidbits like a chart showing an odd correlation between the number of letters in the names of each year's NCAA men's basketball champion and Best New Artist Grammy Award winner...
...dream for this trip is that together we might do the things so that 100 years from now your grandchildren and mine will look back and say this is the beginning of a new African renaissance,? said Clinton, putting an epic spin on a series of feel-good photo opportunities designed to showcase positive developments on the continent...
...that Clinton?s defense would explore Jones? sexual history. He came under fire from women?s groups, and reversed course several days later, declaring he was "no fool." This time, Bennett may simply have gotten cold feet. But it's more likely that this astute purveyor of White House spin was sending a clear message to the media: We've got dirt too, and we're not afraid to use it. As with Bennett's revelation that Kathleen Willey was seeking a book deal, reporters read him loud and clear. No fool, indeed...
...does he deny that Willey was looking for a book deal from publisher Michael Viner. At week?s end, these little details -- along with Julie Steele?s claim that Willey asked her to lie to Newsweek -- have done more to damage Willey?s credibility than any White House spin doctoring...