Word: spinnings
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Dates: during 1990-1999
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...President, Burton's role is not all bad news. When a chairman lacks credibility, it's easier for White House spin doctors to dismiss the committee's work as partisan bilge. To prevent that, Burton says, he won't rush to hold hearings on the campaign-finance scandal but will instead spend the next few months investigating. By then he plans to have enough information to make Huang and others squirm at the witness table. If Burton remains true to his new form, the White House could be in for an unpleasant year...
...preparation for next week's campus-wide council elections, many candidates are organizing huge campaign staffs, complete with influential "inner circles," crafty spin doctors and sneaky opposition research teams...
...pretty accurate assessment of a movie that drips with so many plugs for products that the characters joke about it in the script. The film, which links Michael Jordan with Bugs Bunny, Daffy Duck and the rest of the Looney Tunes stable, has generated more than 200 spin-off items that Warner is hoping will eventually pull in $1 billion. That would be on top of the $3 billion already generated annually by Looney Tunes paraphernalia. But Space Jam is different from most movies in that it not only feels as if it were inspired by a TV commercial...
...every film is a great merchandising opportunity," says Pat Wyatt, president of licensing for Fox. And not all spin-offs are aimed at junior. Estee Lauder, for instance, is currently marketing a line of makeup called the Face of Evita. But the best bets for merchandising, according to Wyatt, are family films with a strong fantasy element. In toy terms, "creatures do better than representations of people because kids can project a broader fantasy into their play." A more practical problem with human-based toys is getting actors to sign off on their likenesses; another is getting the likenesses right...
...Republicans' spin on the history question is that history is still on their side, and its unlikely messenger is Bill Clinton: he "stole" the election by campaigning as a Republican. But this is a tremendous exaggeration. Clinton did not campaign (or govern) as a McGovernite Democrat any more than Bob Dole campaigned as a Goldwaterite Republican. Both parties and both men have accommodated to history; neither can claim history's momentum. Dole, who voted against the creation of Medicare in 1965--a principled, conservative stance--spent the 1996 campaign passionately insisting that he wanted to "save" Medicare...