Word: spinnings
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Dates: during 1990-1999
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...short, Morris wants to be known as brilliant and true blue, not brilliant and double-crossing. It's the ultimate spin and, for Morris, the ultimate professional challenge: himself as a client. It makes those who work with him smile because it shows that on some level, the egotist remains insecure. As a pro, White House colleagues say, Morris should know that his reputation can be scrubbed only by a Clinton victory. He's the next political millionaire: Carville '96. He should be content that people think he's a great strategist. And they will--as long as Clinton wins...
Stung by last week's survey, the Administration's spin machine countered with a three-pronged strategy. First, conveniently forgetting Clinton's own Bush bashing, the President's troops slammed the G.O.P. for "politicizing" a problem affecting "all our kids." They then repeatedly carped that the increase in drug use began before Clinton took office. And, shrewdly, the Administration deflected focus on the drug report by leaking its forthcoming (and welcome) attack on tobacco companies for hooking children on cigarettes...
...survivors find themselves--anxious, exhausted and excited--parked in comfortable if cramped quarters in a warren of cubicles. It's all part of the latest disruption of career life in the Nothing-Is-Sacred Nineties. When corporate behemoths spin off divisions, they often cite the need to "focus on our core competencies" (translation: "We couldn't run this thing") or to "unlock value for investors" ("We made stupid acquisitions, and now we're dumping them"). 3M had to make hard choices about where to invest its money. Imation lost out because of its lousy earnings compared with other businesses...
...spin-off trend picked up momentum last year, when U.S. companies loosed a record $48 billion worth of ventures into the marketplace. This year, with AT&T casting off its manufacturing division as Lucent Technologies, the value of spin-offs is expected to reach $70 billion. Last week Dial Corp. sent its $1.5 billion consumer-products division spinning...
...dumping ground for films they thought might flop theatrically; recently New Line demoted Theodore Rex, an excruciatingly whimsical comedy about future cop Whoopi Goldberg and her dinosaur partner, to a video release. Increasingly, though, the majors view DTV as an attractive alternative--a place to release franchise spin-offs, avoid $50 million marketing costs, make a bundle. Sequels to such mainstream fare as Land Before Time, Darkman, Children of the Corn and the Jim Varney Ernest series have been big DTV hits. In 1994, when Disney released The Return of Jafar, a DTV sequel to Aladdin, it expected to move...