Word: spinnings
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...jamming on his keyboards at smoky coffeehouses for more than a decade before cutting three albums with his band SadSadFun. Which is why when the 29-year-old Chulada deejays at Mecca, a velvet-draped club in San Francisco, he only uses Technics SL-1200 direct-drive turntables to spin his favorite vinyls. "When I used the Tech 12s, I feel like I'm playing a real musical instrument," he says, his fingers, with blue-varnished nails, keeping time to the lush, melodic Frisco beat. "With other turntables, I'm just using a record player...
...seamlessly shift from one song to another. In today's San Francisco, young dotcommers are deserting the city's once-booming live concert venues for dance clubs where they can groove to trance or house tracks, and the Tech 12 is helping a whole new generation of professional deejays spin to success...
When Chulada bought his $1,000 pair of decks a year-and-a-half ago, they were a musical revelation. "I spent two months learning how to spin on inferior turn-tables," he says, outfitted for maximum hipness in a plum-colored oxford, tight black trousers and two-day stubble. "Then when I tried the Tech 12s, I suddenly felt like a real deejay." Today, the former hippie haven of Haight-Ashbury, where the laid-back Chulada bunks with his brother, teems with hundreds of makeshift Mobys scratching out their living. Some, including Chulada, have made it to the coolest...
...ANALYSTS HAVE GOT REAL They've slashed earnings forecasts. Now weak results get a positive spin. J.P. Morgan and Apple, for instance, last week reported steep earnings declines that topped expectations and rallied...
...with novel ideas we had overlooked. A Montana resident suggested ending NASCAR competitions, which consume thousands of gallons of fuel per race. A Maryland man proposed shunning large houses in favor of smaller, more energy-efficient homes--an idea a San Jacinto, Calif., homeowner put a slightly different spin on. "Many of us have small lawns that we mow with gas or electric machines," he wrote. "Why not switch to manual or push lawn mowers?" And our hearts were warmed by a Durango, Colo., woman's idea: "You didn't mention drying laundry on clotheslines. Remember getting into bed that...