Word: spinnings
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...hedgehog without feeling entirely ridiculous is doing something right. It's just this understanding of the connection between people and animals that has made Emergency Vets and the rest of the addictive fare on Animal Planet into a cable success story. In just over four years, the network, a spin-off of the Discovery Channel, has become available in 66 million homes; it's opening a stage show at Universal Studios this spring and sells a line of toys; and, analyst Derek Baine of Paul Kagan Associates estimates, it had revenue of more than $100 million last year...
...clearly too soon to declare victory in the war on cancer, since 9 out of 10 new treatments will fail clinical trials. But doctors who treat the disease are experiencing a surge of optimism the likes of which they have never felt before. "It's no longer spin the wheel, let's try this drug, maybe it will work," says Henry Friedman, a neuro-oncologist at Duke University Medical Center. "We're going to know why a drug is or isn't working." And given the nature of cancer and the scientists who study it, if one approach doesn...
...Know thyself Don't let the Washington Post inform the world that you once regurgitated on your classics professor--get the bad news out before Bob Woodward does. Spin it your way. "When I was young and irresponsible, I was young and irresponsible...
Some of the Web-inspired magazines feel like the afterthoughts they are. Space Illustrated, for example, a spin-off of the website started in July 1999 by former Moneyline anchor Lou Dobbs, is a spotty collage of Hubble-telescope photos and itty-bitty stories about meteor showers and upcoming shuttle launches. The glossy Expedia Travels is more substantial but thoroughly conventional, despite gestures toward matters digital. In a story on Hawaii, the writer plans his trip online, but otherwise the journey is a standard odyssey of surf and sand. Travelocity, whose format is broken up into zippy information-age chunks...
...directed by Chris Columbus and scheduled for release in November by Warner Bros. The studio, which shares a parent company with Time, has already begun stocking its franchise stores with Harry Potter merchandise. This is a sensitive matter, and all involved are hoping it proceeds serenely. Rowling knows product spin-offs have become essential to the marketing of blockbuster films for children, but she has expressed reservations about the commercialization of Harry Potter...