Word: spins
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Dates: during 1970-1979
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...contention. The difference in price between an advertising minute on a top-rated show and its rivals is up to $100,000, and the other shows simply cannot attract big enough audiences. With the networks fighting over every hour, the instinct is to play safe. Programming has become one spin-off after another, either from a previous success or formats copied from British...
...game was characterized by blocking and pushing rather than the more exciting long rallies and smashes. Spin became the crucial element for many of the games...
...Tiant has not foresaken his fastball, which he can spin to the left and the right, causing the ball to break in or out. Fernandez, who has been catching Tiant's pitches everyday for the past two weeks and has helped him train for the past few years, says that the changes in his pitches have made El Tiante's fastball faster than it has ever been...
...might serve, he replied, "Take them to your office, screw them into the light sockets and take home the better ones." Moscow taxi drivers, instead of cruising for passengers, sometimes stash their vehicles in courtyards and let the motor run, while the back wheels, held up by a jack, spin away for hours. Keeping the wheels off the ground burns up gasoline very efficiently, while the odometer goes up. The drivers, who are state employees, are thus able to claim miles of fareless cruising and get reimbursement for gasoline on the basis of phony mileage...
Heavy Borrowing. Felker, on the other hand, recently mailed 430,000 promotional pieces for his slick, full-color New York spin-off-partly through a sample cover celebrating "The California Woman"-and claims an impressive return of 30,000 or so charter subscribers. His 20-page New West test issue, which is trial-priced at both 500 and 750 (v. $1 for Kobrin's magazine), is sprightly, but heavy on pieces borrowed from New York. To launch New West, Felker plans to spend $2 million, and aims for initial circulation...