Word: spins
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Dates: during 1980-1989
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After his Monday night televised report to the nation, the Great Communicator took his case on the campaign trail. But his aides handled most of the spin control, trooping before every microphone, TV camera, journalistic conclave or group of citizens they could find or summon to uncover a pony of hope under what at first looked like the manure of Reykjavik. Shultz, who rarely sees the press, in two days invited himself to sessions with editors of the Washington Post, New York Times, Wall Street Journal and all three TV networks, then returned from a quick trip to El Salvador...
...their dispatcher: "I told these guys they had to get an invitation to do a speech, then hold an open press conference, do a local television show and an editorial-board meeting with the local papers, and then they could come home." In every speech, interview and appearance, the spin doctors hammered at three main points...
Nonetheless, in painting the summit as a success, the Administration got an assist from, of all people, Gorbachev. The Soviet leader launched his own spin-doctoring campaign as soon as the summit broke up, dispatching 15 diplomats to 35 countries from Austria to Zimbabwe. On successive days, Max Kampelman and Victor Karpov, the heads of the American and Soviet arms- negotiating teams in Geneva, turned up in Bonn to conduct briefings for the West German government. Tuesday night Gorbachev, like Reagan a day earlier, went on television to give his version of the summit events to his fellow countrymen...
...knew I'd win a million, for some psychic reason," said Chronic Loser Terry Garrett, 39, a former heroin addict with a long arrest sheet. Sure enough, Garrett's number came up in the million-dollar spin of the California lottery last month, guaranteeing him $40,000 a year for the next 20 years. (The state withheld $200,000 for taxes.) Garrett, however, did not predict the sorry sequel to his story...
...headed back to Back to the Future? Yes, but with a sweeter, slower spin on the time machine. For while Robert Zemeckis' box-office champ of 1985 was a hip '80s teenager's look at his funny parents back in the '50s, Peggy Sue (whose script was written long before Future's release) is a panorama of the same terrain as seen by an adult full of remembrance and regret. The teen traveler played by Michael J. Fox was hurled back to a time he knew only from the decade's recycled pop culture. Peggy Sue's trip is spookier...