Word: spirally
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Dates: during 1960-1969
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Historical, Not Hysterical. Campos is far too shrewd to dream that he can turn the economy around overnight. "Our actions are based on historical-not hysterical-concepts," he says. Inflation is obviously the primary target, and as a first step, Campos hopes to slow the spiral to 70% this year. Even that would be a major victory, considering the current rate of 30% for the first quarter. By early 1966, if all goes well, he plans to get it down to a "normal"-at least for Brazil-10% to 20% annually...
...reason for the spiral is that increasingly affluent Americans, who accounted for more than half of last year's sales, are calling for more and more diamonds. Four-fifths of the U.S. purchases are for engagement rings, the most popular type being stones of about one-half carat that retail for about $250. Styles are shifting: the pear shape and emerald cut are fading in popularity, but sales of the marquise and brilliant cut are sparkling. New York is the richest market (20% to 25% of all U.S. sales), followed by Chicago, Texas and Southern California. Surprisingly, many Americans...
...make this unnecessary. First came the carhop, with a four-course meal at the rolling down of a window, and the motel, followed by the drive-in movie and the curbside teller's cage. Last month Macy's announced plans for a department store flanked by a spiral ramp to enable customers to park within a few yards of the counter they want to visit (TIME, April 10). And last week San Francisco saw the opening of a $29 million, 1,200-room hotel where the guest can register behind the wheel and drive to his room...
...this newest of the world's 61 Hiltons, guests register at the garage entrance, get their room keys by pneumatic tube from the main lobby, and zoom up the spiral ramp and start looking for their room number when the floor beneath the car matches the color...
...member of the idealistic de Stijl group (TIME, May 8) in the 1920s, he planned spiral buildings before Frank Lloyd Wright built the Guggenheim Museum, and proposed horizontal skyscrapers on cantilevers before Le Corbusier built them. Rarely has he realized what he has designed on paper; he has, for example, never built the "endless house," a sculpture to live in, that made his fame...