Word: spirit
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...Stars' success has brought out the best in sport. Racehorses aren't rewarded for their efforts with sneaker contracts and salary hikes. In an age of gazillionaire baseball players and soccer stars, a competitor that races for nothing other than a win lifts the image of sport and the spirit of fans. It's what made Seabiscuit so popular during the Depression - and what makes Sea the Stars so illustrious...
...city hired Fiorentini, a Roman-born conservator, to restore the sixteen table tombs—gravestones that either lie horizontally on the ground or are supported by four legs—in Cambridge’s oldest cemetery. He brings an artistic sensibility and creative spirit to his work, which can sometimes be laborious or mechanical...
...Such endeavors are not going to solve the retail real estate glut. Only a realignment of supply and demand for long-term leases will do that. But in the short term, getting creative with commercial space keeps storefronts filled, which helps keep properties secure and community spirit intact, and may even bring in a little money for would-be landlords to offset costs like utilities, taxes and maintenance...
...spirit of the class is more relaxed, according to students...
...course, you can't spot these plush digs from the highway. Hence new signage, from branding consultant Interbrand Design Forum, that's designed to signal this new, modern spirit. The signature color was updated from forest green to a punchier yellow-green. The famous script now slants to the right instead of the left. "Handwriting analysis told us this was more forward-looking," says Amanda Yates of Interbrand. Yup, they analyze this stuff. Green bulbs illuminate Holiday Inns; blue beams shine up the walls of Holiday Inn Expresses. It's "an inexpensive way," says Scott Smith, also of Interbrand...