Word: spitz
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Reputed to have received some 500 offers to lend his name to products after the Olympics, Spitz has phased out most of his work in endorsements. The bulk of the time he spends away from wife, Susan, and SUMARK, which is named for the two of them, involves traveling for Elton Swim Products, Arena Swim Wear, or doing color commentary for ABC broadcasts of major swim meets...
...role of a sportscaster, Spitz stays close to swimming and the record breaking performances that continue to lower the once seemingly unshatterable barriers. From age eight to the time he left the sport 14 years later, Spitz racked up scores of records; in Munich alone, the butterfly and freestyle specialist set or contributed to a world record in every event in which he competed...
...Seeing my records broken comes as neither a surprise nor a disappointment. After this much time in swimming I know that records never last long, the constant drops in time are what makes the sport interesting," Spitz said this spring while preparing to witness this year's attack on NCAA records...
...Spitz's swimming-related involvement also includes a considerable time commitment to the promotional department of Arena Swim Wear, where, joined by other great swimmers and divers from the past two decades, he lends time and experience to the growth of competitive water sports in countries that do not have active programs...
...Spitz journeyed abroad extensively even before he retired from competitive swimming and the swimmer-turned-businessman refuses to support the Olympic boycott by the United States. A member of two Olympic teams, he said the United States is overestimating the impact its absence will have...