Word: spitz
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...Beatles' manager Brian Epstein was gay, wealthy and chronically insecure. That may be why, while recording Magical Mystery Tour in 1967, John Lennon deliberately mangled a couple of choruses. According to Bob Spitz's colossal quadruple biography The Beatles (Little, Brown; 983 pages), instead of singing, "Baby, you're a rich man too," Lennon sang, "Baby, you're a rich...
...bother U.S. phenom Michael Phelps, who raised the temperature a few more degrees by winning his first Olympic gold in the 400-m individual medley in world-record time. It was the first gold for the U.S., and as impressively stoic as Phelps has been in pursuing Mark Spitz's cache of seven of them, the weight of the first medal brought on his own waterworks. "There were definitely tears," he admitted. "I've thought about this every day for my whole entire swimming career." Pulled along in his powerful wake, the U.S. medaled in every swimming event...
...unprecedented six national TV commercials that feature the hydrophilic Olympic hopeful doing everything from racing a dolphin (for Argent Mortgage) to swimming laps across the Atlantic (for Visa). Meanwhile, Phelps sponsor Speedo has garnered boatloads of free publicity by announcing a $1 million bonus should this Gen Y Mark Spitz rack up a staggering seven golds in Athens...
...increasingly popular, risk-free endorsement strategy is to trot out old goldies like Retton, who appears for a nanosecond in a Sprint PCS commercial that started airing last month, or Spitz, who will spend the Olympics in Athens blogging for panasonic.com They are among the rarest of gold-medal winners because they have such staying power. Most Olympic moments have notoriously short shelf lives, which means athletes with breakout performances this summer will have literally only a couple of weeks to capitalize on the momentum. Some past Olympic surprises, like gymnast Kerri Strug and sprinter Flo-Jo, had agents...
...Olympic feat that has not been equaled in 32 years--Mark Spitz's seven gold medals in swimming earned at the 1972 Games in Munich. This month his countryman Michael Phelps will launch an assault on that record, and Spitz, 54, now a Los Angeles stockbroker and entrepreneur, is cheering Phelps on. TIME's Alice Park sat down with the man who set the standard...