Word: splash
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...spend prodigiously to promote their films at home. Marketing expenses can equal the cost of producing a picture. Says Mara Balsbaugh, an industry analyst for Smith Barney: "It used to cost $5 million to $6 million to open a movie. Now it costs $15 million." To make a big splash, a major film might open on as many as 2,100 screens. The prints alone, at $2,000 apiece, would cost $4.2 million...
...ignore a request for help is an active decision, and to pretend otherwise is to fool oneself. But it does not fool the supplicant. To the person who has suffered the humiliation of asking a complete stranger for help, the refusal of the most basic courtesy is like a splash of salt water on open wounds...
...Democrats jabbed at their Republican counterparts as wealthy, blueblood Yankees, the Republicans countered with jokes about the Irish and the state's fiscal mess, and candidates hoping to make a splash at the event took aim at their opponents in both parties...
...worked hard and wide; he was everywhere and invisible at the same time. In 1988 he appeared in widely varying guises in four substantial movies: Beetlejuice, Married to the Mob, Working Girl and Talk Radio. In this movie equivalent of repertory theater Baldwin didn't make a big splash -- it was more a series of pleasant ripples -- but the roles enabled him to parade his versatility and apprentice with top directors. He insinuated his presence rather than asserting...
...Harvard report on teaching undergraduates released this week made quite a splash nationally...