Word: splash
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...California Cellars line. The bulk of the crushes for the California brand comes from the hot interior area, once known for producing low-grade grapes that were largely used in cheap jug wines. The company then prepared a $1.5 million ad campaign to introduce the California wines with a splash. The promotions show Taylor's rose, Rhine and burgundy being taste-tested and found superior to similar popularly priced ($1.90 to $2.99 a bottle) wines. Many of the 27 judges in the tests were not professionals but merely wine buffs who are members of the San Francisco Vintners Club...
...this one. He had hit with the wallop of a freight train. Mann released the ratchet on the reel to let the fish run. Then, without warning, the line slackened. The broadbill was streaking to the surface. He rose out of the water and fell back with a splash we could hear but not see. The glow of the Cyalume marked him 100 yds. to starboard. We could detect only the eerie green light, which now began tearing across the inky water and around our stern. The swordfish was encircling the boat with line. Mann cranked furiously on the reel...
Chavkin did not intend to be sensational. His book is meticulously researched and footnoted, and he was not altogether happy when his publisher, Houghton Mifflin, decided to call his book The Mind Stealers and splash that title in big, bold black letters across a bright red dust jacket. But Chavkin did intend his book to be a warning. He makes that clear at the end of his first chapter when he notes that the year the CIA started its massive MK-ULTRA program to develop mind-control techniques--1953--was the same year the U.S. signed the Nuremberg Code, prohibiting...
...during the derby, people have been drowned practicing beforehand, and the organizers set up an elaborate safety system of volunteers stationed onshore and in boats downstream to pull out anyone who got into trouble. The contestants had to wear life jackets; helmets were optional. To keep warm in the splash of 38° F. water, many also donned black rubber wet suits similar to those used by scuba divers. To keep track of all the confusion, local ham operators broadcast messages up and down the course...
...despite the unfinished business of the Sprints, Radcliffe finished off its season with a big splash, tossing struggling 6-ft. coach Carie Graves into the drink with somewhat less aplomb than if she were a winning coxswain...