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...TIME's editors, this advance will mean increased flexibility in organizing each week's magazine. Says Art Director Rudy Hoglund: "Under the old limitations we became very adept at working out alternative strategies: a striking splash of one color like a red or blue in a diagram, for example, on pages where we needed four-color but could not have it. Now we can go with our first choice of an illustration, whatever its nature." Says Picture Editor Arnold Drapkin, who was hired 33 years ago to help produce weekly color sections for TIME: "It is unbelievable...

Author: /time Magazine | Title: A Letter From The Publisher: Apr. 30, 1984 | 4/30/1984 | See Source »

Traditionally, spring marks the dog days of the movie business. This year, though, Hollywood is sending up a happy howl over a quartet of surprise hits: Disney's man-meets-mermaid comedy Splash ($37.5 million in 31 days); Warners' tony Tarzan epic Greystoke ($14.8 million in ten days); Fox's distaff Raiders rip-off'Romancing the Stone (5/2.5 million in ten days); and a rowdy ensemble farce, Police Academy (an astonishing $30 million in its first 17 days). Herewith, reports on three new contenders and the reigning champ...

Author: /time Magazine | Title: Cinema: The Greening of the Box Office | 4/23/1984 | See Source »

Civilization stinks. This is the message of virtually every nature-vj.-nurture parable to hit the screen lately, from Splash to Greystoke to this feral melodrama about the encounter between a group of Arctic scientists and a prehistoric man they find miraculously preserved in ice. Tenterhook anxiety builds in the film's first hour as the scientists (led by Timothy Hutton and Lindsay Crouse) discover and then thaw out the creature (played by the gifted actor-director-choreographer John Lone). But once Hutton and the creature establish contact, moviegoers must make a great leap of faith, or surrender...

Author: /time Magazine | Title: Cinema: The Greening of the Box Office | 4/23/1984 | See Source »

...against the colorful background of San Francisco, but the players have all the depth of the postcards that could show us the same sites for about $4 less. As a comedy, Hard To Hold has its moments: more smiles than belly-busting hysterics of the successful and more entertaining Splash or Arthur, With only two concert scenes, it fails as an extended video for all but the most committed pop-drivel addicts...

Author: By Clark J. Freshman, | Title: Hard to Handle | 4/17/1984 | See Source »

...takeover speculation is building just as the so-called Imagineers seem to be getting back their touch. The firm's latest film, Splash, a romantic comedy about a mermaid, is a smash. During its first weekend, Splash earned $6.2 million, the best performance in Disney's history...

Author: /time Magazine | Title: Disney Whirl | 4/9/1984 | See Source »

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