Word: splashingly
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...until 1976 did he make a real splash. With the U.S. still smarting from the Arab oil embargo, the journal Foreign Affairs published his call for more efficient use of renewable resources rather than more power generation. Common sense today, it was blasphemous then and helped spur the U.S. Congress to hold energy hearings...
BABE MAGNET Next time you head to the beach, you might tote along this cool-looking boom box. The $200 ZS-X7 from Sony is not only splash resistant, it also comes with a handy shoulder strap and a sturdy stand to keep it from tipping over in the sand. Antiskip technology is built into the CD player, a car and a boat adapter are included, and an all-black model is also available. With any luck, and with the volume up, it will get enough curious stares to help you break the ice with at least one hot beach...
Leveraging established products is easier. Lauder has just released its second limited-edition scent, Honeysuckle Splash, in a bottle that has the same shape as the company's 1953 Youth Dew. Lauder's first limited-edition fragrance release was A Garden of Pleasures--three scents that highlighted different notes from the perfume Pleasures, launched in 1995. Says Khoury: "We saw double-digit increases in sales of the core Pleasures fragrance while A Garden of Pleasures was on counter." Dior positioned Lily, its 1999 limited-edition release, as a modern interpretation of the 1956 classic Diorissimo. Chanel, Yves Saint Laurent...
...forget about Sega" seems to be the point of today's announcement. Sure, Sony made a splash last month with the Playstation2 launch in Japan. And, yeah, Microsoft grabbed headlines with 2001 promises of its own high-powered gaming console, the X-box. But now Sega is taking the Net step to shore up its Dreamcast business...
...consumers, an essential link in the e-commerce chain. To fill the gap, Wal-Mart has contracted Books-A-Million and Fingerhut to pick, pack and ship online orders--most likely a short-term solution. The company will also have to grasp how online shoppers shop. Choosing products to splash on its home page isn't like stocking razor blades by the check-out. "This is where it's behind the learning curve," Cooperstein says, "but it will learn." And before long, it may be time to dig into that souffle. Priced at a discount, of course...