Word: spokesman
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Dates: during 1990-1999
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...Coca-Cola Co. has made the first move, flooding thousands of stores in the Southern U.S. with cans and bottles, displays and posters, backed by a TV ad campaign, to introduce its newest product, PowerAde. It's a drink made for athletes and, in the words of a Coke spokesman, "anyone who works up a sweat." At PepsiCo, Inc., plans are well under way for a summer rollout of its new drink for jocks and those who aspire to be: All Sport. Other large companies are entering the fray with similar products -- Dr Pepper/Seven-Up with a drink called Nautilus...
JAMES SQUIRES, 49, IS AN UNLIKELY PRESS SPOKESMAN because he comes close to fitting the stereotype of the crusty, all-sides-are-suspect city editor. Perhaps that is why he has proclaimed his distaste for the impure partisanship of most political press secretaries. "I'm not a spin doctor," he says. "We don't do research on the opponents and feed it to the press." At 31, after 10 years at the Nashville Tennessean, he became the Chicago Tribune's Washington correspondent. By 34, he was the editor of the Tribune Co.-owned Sentinel in Orlando. Four years later...
...INITIAL WHITE HOUSE REACtion to the Los Angeles riots was to blame them on the "failed" Democratic poverty programs of the '60s and '70s. That claim by Marlin Fitzwater was pilloried so mercilessly that President Bush had to backpedal away from his own spokesman. But Fitzwater's comments did not come out of a vacuum. Bush has made public assistance -- specifically welfare -- a constant target of his campaign rhetoric. He compared the dole to a "narcotic" in his State of the Union message and regularly peppers his speeches with vows to "change welfare and make the able-bodied work...
...restore law and order, or heed calls for new efforts to heal racial animosity, or demand some elusive combination of both? Unable to fix immediately on the right blend, candidates instinctively responded by trying to place blame, while piously denying that they were doing any such thing. White House spokesman Marlin Fitzwater initially blamed Democratic Great Society social programs enacted in the '60s and '70s that had backfired -- a statement so widely derided that Bush quickly amended it to say merely that those programs had lamentably not worked very well. Democratic heir presumptive Bill Clinton in turn decried "12 more...
...already on full display, is designed to nail Bill Clinton, and it too borrows from an old Nixon campaign maxim: It is not what the opposition candidate actually stands for, it is what he can be made to appear to stand for. The President has backed away from his spokesman's attack on the Great Society, but he has repeated the charge that Clinton represents a return to the failed, big-spending solutions Lyndon Johnson favored. As congressional Democrats propose answers that could cost upwards of $100 billion, the Bush forces are delighted. "Clinton can say, 'That...