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...JetBlue, however, insists it's looking long-term. The airline acknowledges that the pass could cut into profits. "That's a possibility," says company spokesman Bryan Baldwin. "But I think we've already seen the upside. The buzz and excitement we've created have far exceeded our expectations. We look at it as just more than dollars and cents." For example, customers are flocking to the JetBlue route map: hits jumped 700% after the promotion was announced, on Aug. 12. Even flyers who ultimately passed on the offer became more familiar with JetBlue. "People are on the website, sitting around...

Author: /time Magazine | Title: Twittering Over JetBlue's All-You-Can-Jet Pass | 8/20/2009 | See Source »

...which escaped a potentially lengthy legal battle in the U.S. and the possibility of a hefty fine, there is a determination to restore investor confidence. "We will comply with every law in every country where we operate," spokesman Serge Steiner told TIME. "And we are committed to winning back clients' trust by being profitable and providing excellent service." (Read "The Scandal of Secret Swiss Bank Accounts...

Author: /time Magazine | Title: Can Swiss Banks Thrive After the UBS-U.S. Deal? | 8/20/2009 | See Source »

...spokesman George Little tells TIME: Panetta "thought this effort should be briefed to Congress, and he did so. He also knew it hadn't been successful, so he ended it. Neither decision was difficult...

Author: /time Magazine | Title: Officials Defend CIA's Use of Contractors | 8/20/2009 | See Source »

...confusion about how far the program had gone before Panetta cancelled it. Republican members of Congress briefed by Panetta have suggested it was scarcely more than a PowerPoint presentation; others have speculated the director would not have raised the alarm if it had not been operational. CIA spokesman George Little told TIME that the program "was, in fact, much more than a PowerPoint presentation." But that doesn't automatically mean it was fully operational, either...

Author: /time Magazine | Title: Officials Defend CIA's Use of Contractors | 8/20/2009 | See Source »

Pedro Canabal, spokesman for Mexico's Tax Administration Service, which oversees the customs agents, seemed to echo policy recommendations like Rand's last weekend when he emphasized the importance of more sophisticated training and detection equipment - of better cops rather than better copters. "We need more than just a body with a weapon," said Canabal. He gets it. And if the Mexicans get it, it's about time the Americans...

Author: /time Magazine | Title: Mexico's Drug War: A Cops and Choppers Story | 8/19/2009 | See Source »

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