Word: spongebob
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Dates: during 2000-2009
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...Still, SpongeBob SquarePants belongs to a different breed of contemporary cartoon than Family Guy or The Simpsons. To begin with, its tone can’t exactly be described as one of social commentary. Its characters inhabit an underwater world that is in no meaningful way an avatar of our own. Anthropomorphic sea creatures might lie only a few steps beyond an alcoholic talking dog, but those steps cover significant distance. The only thing the three shows share is armies of loyal viewers that span the spectrum from toddlers to their parents to college students...
Without the satiric edge of its humanocentric brethren, how does the SpongeBob empire manage to captivate 20somethings even while sober? Hillenburg’s characterization of the show suggests an answer...
...SpongeBob represents idiocy,” he theorizes. “He is dumb. Patrick is dumb. Mr. Krabs is greedy. Squidward is a snob and vain.” It is a simplisitic but recognizable world that is fun, original and comforting. And terribly funny...
...where there are not a lot of B-plot, but when you do a 75-minute movie that becomes difficult,” says Hillenburg. “We did the movie [because] we wanted to tackle a larger story with greater stakes, [one] that had an arc for SpongeBob, something where he actually goes through growth in the movie...
This motivation, that SpongeBob and friends should learn what life is like up where they play all day in the sun, led the writers to consider combining animation with live action, and to write David Hasselhoff into the script...