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...Kajeet and others see a market in driving wireless tech to the SpongeBob set. "The major carriers design their service for Wall Street, not Main Street, and certainly not for its relevance to family life," says Neal. Telco giants have other motivations for not aggressively courting kid customers. "They want to avoid looking like Joe Camel and preying on children," said Roger Entner, a Boston-based wireless analyst with the Ovum research firm. "So they haven't done much more in this area other than create family plans...

Author: /time Magazine | Title: Cell Phones for the SpongeBob Set | 2/16/2007 | See Source »

...such as Best Buy in March, is a pay-as-you go service that offers a menu of customization options for kids and parents. Through its "walleting" system, a parent deposits money into an account that allows kids to buy whatever they want from Kajeet - no less than nine SpongeBob ringtones to choose from ($2 each), celebrity wallpaper offerings, an ever-changing list of games, texting services and, yes, phone calls. If a kid's Kajeet allowance is $20 a month and he blows it all on an Ice Age 2 game, Beyonce wallpaper and a few ringtones...

Author: /time Magazine | Title: Cell Phones for the SpongeBob Set | 2/16/2007 | See Source »

...other day, Sesame Street announced that they are coming out with a special version of the show for Afghanistan. During the first episode, the Afghani Muppets wage a jihad on SpongeBob." CONAN O'BRIEN...

Author: /time Magazine | Title: Punchlines: Oct. 23, 2006 | 10/15/2006 | See Source »

...against putting cartoon characters on junk food, but here's SpongeBob on a package of carrots. Isn't that better...

Author: /time Magazine | Title: Decoding the Grocery Store | 6/11/2006 | See Source »

GUYS' GUIDES No ode to Achilles in actor Jim Belushi's tome. Instead, it's Ditka and dating tips. The Sopranos' Frank Vincent is also practical in his Guy's Guide to Being a Man's Man. Sinatra music, yes. SpongeBob neckties...

Author: /time Magazine | Title: The Menaissance | 6/11/2006 | See Source »

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