Word: sponsor
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Dates: during 1940-1949
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Fight promoters were becoming increasingly suspicious of television. The voice of NBC, which for months had been whooping up its coming telecast of the Louis-Walcott fight, fell suddenly, mysteriously silent about it. The 20th Century Sporting Club, sponsor of the fight, was just as vague: nobody knew anything about a fight telecast. Said Promoter Mike Jacobs: "I haven't did anything about...
Then, two days before the big bout, the secret leaked out: Jacobs, fearful that fans might stay away from Yankee Stadium if they knew the fight would be televised, had gagged the network and the sponsor. Too much ballyhoo in advance might spoil his chances of a hoped-for million-dollar gate. This week, satisfied with the look of his box office, Jacobs gave NBC a nod. Eastern set owners could relax, and bartenders prepared to handle the biggest crowds in history...
...Their sponsor was a blue-eyed New Jersey manufacturer named Victor Bator, who had been chased out of Hungary in 1940 by the Nazis, and had built up a prosperous electrical insulating business. Along with Louis Szanto, Virginia tobacco grower, and John F. Montgomery, prewar U.S. minister to Hungary, Bator put up about $100,000 to buy Népszava (circ. 23,000) from its Polish-American owners. The new owners will fight Communism at home & abroad, plug ECA and try to keep alive the idea of a free Danubian federation. They hope to double circulation among Hungarians...
...After 16 years, Walter Winchell and his longtime sponsor, the Jergens Co., agreed to part company when their contract ends next Dec. 31. The split came when Jergens tried to plug Dryad, a deodorant, with a commercial that was too malodorous for Winchell (". . . decaying action of bacteria in perspiration . . ."). Winchell did not need to worry about losing Jergens' $390,000 a year. His network, ABC, rushed in and signed him to a $520,000-a-year contract (to prevent him from going to CBS), promised to turn over anything extra that another sponsor might want...
General Feng Vu Sheng, formerly second in command to Chiang Kai-Shek, and Alexander Hsu of the Chinese National Student Federation will discuss "Chinese Democracy and Chiang Kai-Shek" tonight at 8 o'clock in Emerson D. The Committee for Wallace is sponsor...