Word: sponsor
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Dates: during 1940-1949
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According to Coach Mikkola, Americans are pampered by people who are "afraid" of what they think cross country running will do to the young boy. In the relatively few U. S. high schools which sponsor cross country, the distance is generally 2 1/2 miles. In contrast, most of the British public (private) schools run 13 and 14 years-old boys across ploughed fields and brooks for five miles...
...changed his mind. Mammy-Singer Jolson, 61, had joined the regulars in one of radio's plushiest assignments: star of NBC's Kraft Music Hall (Thurs. 9 p.m., E.S.T.). Why? Jolson himself was ready with a long-winded explanation. He had tried to persuade the sponsor to let him supply the punch the Music Hall has lacked since Crosby left the show last year. He had been turned down cold. Al's version of it sounded like the lyric of an oldtime Jolson song...
...told the sponsor, 'I'm the guy that can do it. Just give old Al the chance and he'll do it.' And what did they say? 'You're too old.' And I says to myself, 'Al, forgive them, they don't know what they're doin...
Star-Times Publisher Elzey Roberts countered with a defiant open letter to officious, slowfooted Dickmann. It was absurd, Roberts said, to make it "legal to listen to such news [by radio] and illegal to read it" in a paper. In Washington, Dickmann's fellow St. Louisan and political sponsor, Postmaster General Robert Hannegan, agreed with Publisher Roberts, and ruled that the law didn't literally mean what it said. Henceforth "incidental reporting of a lottery" will not bar a paper from the mails...
...British listeners have no horror of dead air or of overtime. In the U.S., such dawdling is unthinkable: a production is adaptable to radio only if it can be hustled through on an hour, a half-hour or a 15-minute schedule, with carefully timed pauses for the sponsor's plugs...