Word: sponsor
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Dates: during 1940-1949
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...Then, two years ago, New York's WNBC signed him up to do Take It Easy, a half-hour (later expanded to 45 minutes) daytime disc-jockey show. His easy microphone manner and his new reliability made him a solid hit with both audience and sponsor. Soon, he picked up another show, the morning Melody Time. Last week one more was added: Inner Sanctum...
...French Club will sponsor the discussion, which will include the French view of the German problem...
...winning the prized Peabody Award as the best comedian on the air. This week he worked another one. After Variety had reported that giveaways are giving way to "entertainment without the gimmicks," Groucho sold his radio giveaway, You Bet Your Life (Wed. 9 p.m. E.S.T., CBS), to a new sponsor (De Soto) for five years starting...
Beginning next week, the U.N. General Assembly goes on television with a commercial sponsor: the Ford Motor Co. While the session lasts (probably more than a month), Ford will pick up the tab for 15 hours a week (CBS-TV, 11 a.m.1 p.m., 3-4 p.m. Mon. through Fri.) over a network of 21 stations-the largest time sale in TV history...
...Harvard Committee for the Hoover Report will send out the invitations and will sponsor the rally...