Word: sponsor
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Dates: during 1940-1949
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...supplied under College regulations, but Watson said that he had enough to start at least preliminary action. Harry Mendolsohn '48, pro tem president of the AYD members here, asserted that Francis O. Matthiessen, professor of History and Literature, and Kirtley F. Mather, professor of Geology, had agreed to sponsor the proposed AYD chapter, but Watson had no confirmation of this...
...radio to approximate standards set up by the listeners' councils which Sieppmann urges. This is all good thinking, and is complemented by the suggestion of Frederick Wakeman, author of "The Hucksters," that stations set up their own programs and offer them for sale take-it-or-leave-it, eliminating sponsor-manipulated advertising agencies. Sieppmann's big thesis is that FM is the coming thing, and that in the process of changing over radio has its second chance and obligation to produce programs bearing some relevance to the industry's announced yearning to serve the public interest...
Meantime, the American Cancer Society, sponsor of the "month," is raising $12,000,000, mostly for research in hospitals and universities...
With Fertile Valley's recreation hall as the main schoolhouse, the Spartan Wives now sponsor classes in everything from motherhood to swimming. A trained nurse teaches expectant mothers what to expect, talks them out of old wives' tales. After a wife has her baby, she graduates into classes on infant and child care, given by experts. In evening classes, expectant fathers can learn to bathe, powder and diaper rubber dolls...
...Wives also conduct a weekly radio program on the college station (sample subject: "How to Live on $90 a Month"), run a library in the recreation hall, sponsor dances, publish the Spartan Wives' News. With their Spartan husbands, they operate a cooperative store that has cut food prices 8 to 10%, saves the wives a mile walk to the nearest grocer or butcher...