Word: sponsor
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Dates: during 1940-1949
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After a lofty resolve to limit advertising to the bare mention of a sponsor's name, radio forgot its good resolution, went after advertising that has multiplied radio's receipts 60 times since 1927. Programming was concentrated in network headquarters, control and responsibility abdicated to a small group of advertisers. Says Siepmann: public service continued to diminish while profits soared. Example: in 1944, radio's net return before taxes ($90,000,000) was more than double the depreciated value of all its tangible property...
Professor Siepmann's brew was one cure-all that was not likely to get a radio sponsor...
...Killenworth, a million dollars in stone and granite, Tudor style, with 39 paneled rooms, 13 baths, twelve fireplaces, five cellars, a swimming pool, and flower beds tended by 50 gardeners. It was built by Capitalist Pratt's third son, George Dupont Pratt, well-known conservationist, Boy Scout sponsor, big-game hunter and collector of relics of early civilization. When the master died in 1935, Killenworth fell on hard times, eventually went on sale for taxes. In 1944 the Miller Manufacturing Co., local trunk makers, took it over as an administrative headquarters. Last week Miller & Co. sold Killenworth to Stalin...
Earlier in the day the Debate Council had entered the picture by proposing itself as sponsor of the debate in an open letter to both organizations...
...jerry-built, short-term basis. Governor Thomas E. Dewey summoned educators from the 85 New York universities and colleges. Said he: "Let's get them in this year even though you will have to sacrifice some of your standards." The educators agreed as "a last resort" to sponsor an emergency two-year college for 12,000 ex-G.I.s at Sampson Naval Base near Geneva. Six upstate colleges will help supply about 1,000 faculty members; the state will put up the cash ($3-to-$5 million). Proposed name: Dewey College...