Word: sponsor
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Dates: during 1940-1949
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...bigwigs (Secretary of Commerce Henry Wallace, Senator Alben Barkley, Mayor O'Dwyer), innocently anxious to sponsor any benevolent-sounding cause, and ignoring the timing of the new campaign, endorsed Birobidjan...
...theory that radio is here to stay, last week warned the industry that many listeners might not be. In a 140-page report, FCC told radio that bad programs were losing devotees by droves. Radio's most common and obvious faults: soap operas, too many commercials, allowing the sponsor to have free reign...
...Radio favors the sponsor before it favors the public. What are needed, said FCC, are more noncommercial sustaining programs, of wide variety; less sponsored, pat-formula shows. As an example of the attitude it does not like, FCC quoted a New York advertising executive who said: "The best radio program is the one that sells the most goods...
Norman Corwin, 35, radio's wonder-boy writer-producer, this week took a vicious bite at the hand that feeds and pets him. In a new book, While You Were Gone (Simon & Schuster; $3.50), Scripter Corwin charged radio with "dreadful mediocrity. . . . The average sponsor and agency ... borrow, imitate, plagiarize, and perpetuate formulas . . . and become fast slaves to ratings. Originality and experimentation are . . . firmly rejected. I believe . . . radio has a higher destiny than merely to sell soup and soap...
...tried to keep his mother from knowing about his prison sentence, found him self surrounded by eager sob-sisters and reporters. He was also the reluctant hero of a mushy radio program which stressed his San Quentin record. To add to his troubles, the Navy seemed reluctant to sponsor his "invention." The National Research Council was looking into it, but thought the hand did not differ materially from several others of the same type...