Word: sponsor
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Dates: during 1940-1949
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...addition to this event a new series of Sunday afternoon smokers for all officers stationed at Harvard will begin next Sunday under the sponsorship of "The Cambridge Hostesses." This group will also sponsor a set of three Saturday night dances beginning October 23 and continuing every third week till December...
Thanks to the versatility of wry, doom-voiced Senator Ford, cozy, white-haired Harry Hershfield, and "Little Joe" Laurie Jr., this incredibly simple formula is a funny fiscal success. Sponsor Colgate-Palmolive-Peet foots the bills, and the three jokesters freely admit that they never anticipated making so much money out of Joe Millers. Sample...
Because the three professionals beat the contestants' jokes about 75% of the time, their show has probably the lowest sponsor payoff of any program on the air. Advised that this might kill the program, Senator Ford observed: "We're hammy enough to want to win all the time." The Senator, who thought up the show and owns it, claims that no new jokes have been sent in. He is not surprised. He and his colleagues spend most of their time modernizing old wheezes. Last week Laurie was at work on the oldest of all. He had the first...
...opinion, told him to label it as such. Brown said he had developed the opinion on a recent countrywide tour, felt no embarrassment at uttering it without qualification. The announcement of Brown's resignation had not been publicized because his $1,000-a-week contract with his sponsor (Johns-Manville) did not expire until last week...
...heard a so-called news program last night. Through the months it has been tending more & more to get away from the news of the day to the philosophies of the particular sponsor. Things like that are done in a somewhat subtle if not oversubtle manner. Only by careful listening do you discover that he is not giving you news or comment on the world news, but is peddling ideas to you from company headquarters...