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Word: sponsor (lookup in dictionary) (lookup stats)
Dates: during 1940-1949
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Usage:

After two years of hurling such dusters at his St. Louis radio audience of 1,000,000, Jerome Herman Dean has explained all- in The Dizzy Dean Dictionary and What's What in Baseball. His sponsor, St. Louis' Falstaff Brewery, planted the idea; an adman wrote the book. Despite this hybridism, the result is pure Dean, so pure that Diz threatens to "write another soon." Meanwhile Opus No. 1 has gone through 25,000 copies in ten days...

Author: /time Magazine | Title: Sport: Diz on Diz | 9/27/1943 | See Source »

...Ettinger ("Sunny") Moran, 19, twice-married ex-chorine; in Manhattan. The marriage lasted 7 hr. 45 min. At week's end Mrs. Manville No. 7, fortified with a book about the Medici, took a train to Reno, and New York State Senator Louis B. Heller said he would sponsor a bill to outlaw matrimonial Houdinis who "affront the majesty and dignity of the state...

Author: /time Magazine | Title: Milestones, Sep. 6, 1943 | 9/6/1943 | See Source »

Radio's eyebrows were raised last week: the boom in sustaining programs, the wallflowers of the industry, kept right on booming. For the 21st time this year a sponsor gave the nod to a sustainer: from now on Let's Pretend, a CBS sustainer for 13 years, will pretend for Cream of Wheat...

Author: /time Magazine | Title: Radio: Wallflowers Join the Dance | 9/6/1943 | See Source »

Sunstill* is only one man's solution for a military problem that is now engaging some of the best minds in & out of the services (TIME, June 21). But its financier and sponsor-a big, blond, 38-year-old bachelor named George Gallowhur-is by now the hero of a little business career as American as ice cream...

Author: /time Magazine | Title: Sun, Bugs and Mold | 9/6/1943 | See Source »

Most powerful sponsor of U.M.W. readmission was Hutcheson. The Carpenters' chief, Federation Republican war horse for the last three Presidential campaigns, shares Lewis' rancor against Franklin Roosevelt. A veteran hotel-room trader, Hutcheson heard the siren song of the A.F. of L. presidency in the deals arising from the Lewis application...

Author: /time Magazine | Title: LABOR: Lewis Rebuffed | 8/23/1943 | See Source »

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