Word: sponsor
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Dates: during 1940-1949
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After two years of hurling such dusters at his St. Louis radio audience of 1,000,000, Jerome Herman Dean has explained all- in The Dizzy Dean Dictionary and What's What in Baseball. His sponsor, St. Louis' Falstaff Brewery, planted the idea; an adman wrote the book. Despite this hybridism, the result is pure Dean, so pure that Diz threatens to "write another soon." Meanwhile Opus No. 1 has gone through 25,000 copies in ten days...
...Ettinger ("Sunny") Moran, 19, twice-married ex-chorine; in Manhattan. The marriage lasted 7 hr. 45 min. At week's end Mrs. Manville No. 7, fortified with a book about the Medici, took a train to Reno, and New York State Senator Louis B. Heller said he would sponsor a bill to outlaw matrimonial Houdinis who "affront the majesty and dignity of the state...
Radio's eyebrows were raised last week: the boom in sustaining programs, the wallflowers of the industry, kept right on booming. For the 21st time this year a sponsor gave the nod to a sustainer: from now on Let's Pretend, a CBS sustainer for 13 years, will pretend for Cream of Wheat...
Sunstill* is only one man's solution for a military problem that is now engaging some of the best minds in & out of the services (TIME, June 21). But its financier and sponsor-a big, blond, 38-year-old bachelor named George Gallowhur-is by now the hero of a little business career as American as ice cream...
Most powerful sponsor of U.M.W. readmission was Hutcheson. The Carpenters' chief, Federation Republican war horse for the last three Presidential campaigns, shares Lewis' rancor against Franklin Roosevelt. A veteran hotel-room trader, Hutcheson heard the siren song of the A.F. of L. presidency in the deals arising from the Lewis application...