Word: sponsor
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Dates: during 1940-1949
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...Sponsor of the floss, and inventor of the machines for processing it, is mild, spectacled Dr. Boris Berkman, onetime director of the Pasteur Institute in Moscow, for 20 years a surgeon on the staff of Chicago's Grant Hospital. He discovered one value of milkweed during a study of soil erosion. Its root system allows it to thrive on soil that is worthless for other use, and it binds the soil instead of breaking it. One million pounds of the floss could be collected from wild growth on marginal land in Emmet County, Mich, alone...
...slightest bit of trouble. When I first approached Mr. Merritt of the Music Department with the idea of the concert, I had my doubts as to my success. Not only was he interested, however, but even though it was not in the original plan, the Department voted to sponsor the affair...
...Marcel Peyrouton, hardboiled, flabby-jowled onetime sponsor of Vichy's version of the Nürnberg Laws and later Ambassador to Argentina, has been Giraud's chief political administrator. Peyrouton has done a good job under his new masters...
Four Buckets Behind. Outraged advertisers occasionally phone in to protest such maltreatment of their product. They get nowhere. Gentile takes the calls in the studio and lets his listeners hear the argument. One sponsor who knows better is a clothier named Conn, who has used the program for eight years. Conn likes to recall that he was once a coal miner and came up the hard way. Gentile & Binge seldom let him forget it. They usually corrupt his program with: "Come on, Conn, you're four buckets behind." Sponsors may get mad, but most of them find that this...
Blonde, full-blown Soprano Jean Tennyson, onetime Vanities girl, is a singing star of radio's Great Moments in Music. The program's sponsor is giant Celanese Corp. of America. Miss Tennyson is the wife of Celanese President Camille Dreyfus. These facts last week added up to a stockholder's suit for recovery of funds. To "further, foster and subsidize" the "career, fortunes and popularity" of Mrs. Dreyfus, declared the stockholder, Celanese last year laid...