Word: sponsor
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Dates: during 1940-1949
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Information Please did its first broadcast last week (NBC Mondays 10:30 p.m. E.W.T.) for its new sponsor: Heinz (57 varieties). First guest for the picklemaker was wry, omniscient Fred Allen. He was very funny. He answered every query he could get his rasping voice on and, substituting for Questioner Clifton Fadiman in the second half, he stumped Experts Fadiman, Kieran, Levant and Adams with quotations from Philosophers Spencer, Kant and Hegel...
...Impresario Golenpaul asked a Manhattan court to make Lucky Strike cut this commercial plug while Information Please was still on Lucky Strike's time. The court seemed to be sympathetic, but denied Golenpaul's plea. Irritated listeners, the court said, would probably direct their resentment against the sponsor, not the program...
Supported by many national institutions for racial tolerance, the petition, sponsored here by the John Reed Society, is being sent from other colleges and universities as well. The message is to be from the students to the President, not from the sponsor, the group declared...
...attempt to replace the gatherings formerly held at the old Union, the Phillips Brooks House Freshman Committee will sponsor a series of Friday evening open houses starting this week, Lawrence Creshkoff '46, chairman of the Committee announced yesterday...
...which the announcer asked his listeners to write, and count the pennies which he besought them to enclose. That would give Mrs. Mullane time to reflect upon British history, might give her enough pennies to buy war bonds for her son in the Marines. It would also give the sponsor an index to the pulling power of his show...