Word: sponsor
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Dates: during 1940-1949
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...from his movies, radio show (Sat. 8 p.m., CBS), commercial enterprises and personal appearances. Last week he happily admitted that he was getting another $500 a week just to stay off TV. As an option on his TV services, it is worth it to Wrigley's, his radio sponsor. Drawled Autry: "I figure I've got the best deal in television...
Since the TV version of Easy Aces is a filmed "package" show, produced by the Frederic W. Ziv Co., and since several sponsors will carry the show over 40 stations of the Du Mont network, Goodman Ace cautiously hopes to escape the twin furies which pursued him in radio-Hooperatings ("the rating system is a $50,000 tail wagging a $50 million dog") and vice presidents ("the only morons in radio are in the offices"). He suspects that he and Jane talk too much on the first few shows: "I've got to force myself...
...between the majority of these countries and the United States, of course, is that their radio stations are subject to direct government control. This means program planners can give listeners what they ought to have rather than what they want, without fear of detrimental consequences. In this country, few sponsors have the courage to sponsor a direct form of education because they know their chances of holding listeners are better if they give away ice-boxes or tell how a woman can enjoy life beyond...
...Council also decided to sponsor a poll of the undergraduates today to see how many want an outdoor ice rink on Soldiers Field, and how many would be willing to join an ice skating club to help support it. Robert J. Stern '50 said that an outside group might donate the necessary $2,000 for original construction of the rink during Christmas vacation, and the Athletic Association would maintain the structure...
Kyser does not play up to the TV camera, because "if I'm having fun I ain't looking anywhere." Program suggestions from his sponsor (Ford Dealers) and TV Director Earl Ebi are welcome so long as they do not violate the College's basic Simple-Simon format. Remembering the one disastrous show that resulted when he took his wife's advice, Kyser says firmly: "It's only when you try to get too professional and want to class it up that you fall flat on your face...