Word: sponsor
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Dates: during 1950-1959
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...ABSOLUTE starts with the premise that art has ceased to be mainly connected with religion: "The cult of Science and Reason [is] not just another metamorphosis of religious sentiment, but its negation." Modern painters, he adds, make art itself a sort of substitute for religion. "Modern art . . . does not sponsor any makeshift absolute, but. at least in the artist's eyes, has stepped into its-the absolute's-place...
Before New York City voters went to the polls to elect a mayor, there was little doubt about the outcome (TIME, Nov. 2). Tammanyite Lawyer Robert F. Wagner Jr., 43, president of the Borough of Manhattan and son of the late U.S. Senator Robert F. Wagner (sponsor of the Wagner labor act), was a sure winner...
...Manhattan, NBC hastily abandoned its experiment of telecasting parts of four different college football games instead of one complete game. The reason: both the sponsor, General Motors, and televiewers (their letters were 7 to 1 against the experiment) liked the old way better...
...prancing-goat TV father, played by oldtime Silent Cinemactor Charles (Seventh Heaven) Farrell, 51, spend their half-hour each week trying to keep each other from falling in love with outsiders who might break up their cozy family of two. Margie has made the jump from television (sponsor: Scott Paper Co.) to radio, where Philip Morris has it on both CBS and Mutual. It is thus the first radio and TV show to span three networks. On radio the Nielsen ratings place it third, behind Lux Theater and People Are Funny, and well ahead of both Jack Benny and Dragnet...
This week ABC's President Robert E. Kintner, 44 (who teamed with Pundit Joseph Alsop in writing a prewar Washington column), totted up the results to date, found ABC's television business (in sponsor billings) to be 51% better than a year ago, and its radio business 15% up over 1952. "Star power" did the trick, Kintner says. Early in its new life, the network decided to brighten up its TV by going out for big entertainers. Vice President Robert M. Weitman, a Broadway-wise showman who turned Manhattan's Paramount Theater into a mint by combining...